Counter Intelligence

Drive N Dine

Posted in Other Places by melissamccart on January 27, 2009

A tipster directed me to Chicago’s Everest on the 40th floor of the Chicago Stock Exchange, which now offers Town Car service within 15 miles of the restaurant to pick up and drop off diners for $15 one way, regardless of the number of people in a party. Can’t wait for a drink? Drivers coordinate drink orders so it’s waiting upon arrival.

Would a Town Car drive to dine make you more inclined to patronize a restaurant, particularly on a wintry day like today? Or is it out of place in a city like DC, where the average taxi fare is significantly less, and Town Cars aren’t as ubiquituous as they are in New York and Chicago?

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2 Responses

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  1. restaurantrefugee said, on January 27, 2009 at 7:49 pm

    This is an idea that I have long kicked around the water cooler trying to make it profitable in this market. I think that it can be done, and can be done even in this economy. The best way to accomplish this would be for a couple of restaurants in the same “star” class and neighborhood to collaborate (you wanna set the odds on that happening?)

  2. Nycci said, on January 27, 2009 at 9:44 pm

    Maseratis work for me ;-D


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